What SDRs say:
"Jonas is awesome. I went from booking barely 1 meeting a week to 3-4 which was great considering how difficult the UK market can be. Also, he’ll teach you so many skills outside of sales."
Rian Dillon,
SDR,
Solvemate
„Working with Jonas enabled me to ramp up quickly as a new SDR leading to me booking 5x meetings in one day and 13x meetings in one week in my 3rd and 4th month. I can attribute this to me implementing the lessons I learned with him.“
Richard O'Connor,
SDR,
Makersite
„Jonas is an excellent coach who helped me quickly learn cold calling for the CAE industry. When we started our coaching sessions, I had no sales experience, and by the end I had achieved a record 5 meetings booked in 1 week. Can't say enough how much of a pleasure it was to work with him!“
Liam Pek,
SDR,
DiveCAE
"Jonas is awesome. I went from booking barely 1 meeting a week to 3-4 which was great considering how difficult the UK market can be. Also, he’ll teach you so many skills outside of sales."
Rian Dillon,
SDR,
Solvemate
„Working with Jonas enabled me to ramp up quickly as a new SDR leading to me booking 5x meetings in one day and 13x meetings in one week in my 3rd and 4th month. I can attribute this to me implementing the lessons I learned with him.“
Richard O'Connor,
SDR,
Makersite
„Jonas is an excellent coach who helped me quickly learn cold calling for the CAE industry. When we started our coaching sessions, I had no sales experience, and by the end I had achieved a record 5 meetings booked in 1 week. Can't say enough how much of a pleasure it was to work with him!“
Liam Pek,
SDR,
DiveCAE
What SDR Leaders say:
"I had the privilege of working with Jonas over the last year and a half as I transitioned from an individual contributor to leading a team of SDRs, and his mentorship has been invaluable. Highly recommend!"
Seth Boehle,
Global SDR Manager,
Makersite
"Jonas looks at each rep’s individual strengths and works with the team until they actually execute. That’s how we reached 125% of quota and built 25% of our pipeline through outbound."
Udo Harwardt,
SDR Manager Europe,
Shopware
"Working with Jonas has been an incredible experience. As a leader, his ability to engage teams and share actionable strategies is unmatched."
Kelsey Benoot,
SDR Manager US,
SugarCRM
"I had the privilege of working with Jonas over the last year and a half as I transitioned from an individual contributor to leading a team of SDRs, and his mentorship has been invaluable. Highly recommend!"
Seth Boehle,
Global SDR Manager,
Makersite
"Jonas looks at each rep’s individual strengths and works with the team until they actually execute. That’s how we reached 125% of quota and built 25% of our pipeline through outbound."
Udo Harwardt,
SDR Manager Europe,
Shopware
"Working with Jonas has been an incredible experience. As a leader, his ability to engage teams and share actionable strategies is unmatched."
Kelsey Benoot,
SDR Manager US,
SugarCRM
Do you want this?
Who is Jonas?
My name is Jonas Gesslein. I started in face2face sales in 2007, cold approaching strangers for NGOs. Since then I trained and coached 500+ sales reps. Years later, I have worked with SDRs from all over the world. What motivates me is that the art of cold approaching benefits people because you have to understand human communication, emotions, psychology and actually apply it.
Does any of this apply?
Most SDRs think they don't book enough meetings because they reached the limit and they are doing everything they can already. But that's never true. You can always increase conversions. But you need an external perspective if you don't know how to do it anymore. I can teach you how you can improve your own system on your won.
Many SDRs complain that it's up to the AEs if it is an opportunity and therefore not within their control. However, what if your AEs called you up and asked you where you found this great lead with excellent timing? This is what regularly happened to me as an SDR. I teach you how to achieve this. To get that kind of feedback you have to become more proficient in understanding business as a whole and being able to talk to executives on eye level and understand real opportunities yourself.
Many SDRs complain that they don't have a lot of conversations. There are several ways however how to optimise your connected rate that you haven't tried yet. Additionally, the real problem is really the conversion from a real conversation to a meeting booked. And when I listen to the recordings it becomes evident: They don't book all the meetings they could because they share information but they are not aware of psychology, subtle cues and when to handle objections and when not. Most importantly, most SDRs don't know how to build trust which is much more important than sharing information. I show you how to come across like a self-confident executive, and not like a junior SDR.
There is a reason why athletes like Cristiano Ronaldo always have external coaches who they hire. The only way to progress is by getting a fresh perspective and see what you don't see. Additionally, the accountability to incrementally work on a specific topic, systematically follow up on it and iterating to improving the result even if first does not work is exactly the reason why external coaching makes it much easier to progress than just by yourself.
Frequently Asked Questions
What companies do you normally work with?
I have advised companies and coached teams from startups up from Series A-C such as Shopware, SugarCRM or Makersite. I have also experience with companies that have already existed for 20-40 years and want to up their outbound game such as Altair Engineering.
What industries do you focus on?
I have worked with software and AI companies and B2B services (such as consulting or financial services).
Our case is quite unique. Can you really help us?
Please book a 30 minutes appointment and we can find out. A few criteria in advance: Your deal size should either be 20-100k+/year or you should have massive upsell potential, otherwise there won't be an ROI on outbound.
What topics do you cover?
High performance habits. Time management. Cold outreach. Sales calls. Communication techniques such as active listening to comes across senior. Using AI to become more effective. Strategic advise how to scale SDR teams.
How do you coach the topics?
It goes from hands on calling together or listening to your calls live to role playing but also analysing and improving your processes.